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Bedah Web Kampus Desa For Digital Literacy

Kampus Desa Indonesia by Kampus Desa Indonesia
02/10/2019
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Pemerataan melek digital perlu diperluas agar tidak terjadi kesenjangan. Melalui bedah web Kampus Desa, ketrampilan sederhana perlu ditularkan ke masyarakat yang masih terbatas aksesnya.

Kampus Desa bergerak ke luar dari kementerengan kampus untuk digital literacy (melek IT) pada jaringan PKBM (Pusat Kegiatan Belajar Masyarakat) yang dimediasi oleh PKBM Bestari Jombang.

Menariknya, kami memulai dari membuka mental block (mental kenyamanan) dengan menawarkan perubahan kecil, yakni para pemilik akun media sosial untuk menajamkan akunnya menjadi akun yang memiliki personal branding dan institutional branding. Dengan demikian media sosial yang awalnya hanya bersifat asli (otentik) ternyata dapat dinaikkan auranya menjadi merek diri dan merek lembaga.

Kemelekan ini ternyata menyadarkan peluang bagaimana akun media sosial dapat bernilai jual, berkemandirian finansial, bukan hanya kesenangan. Kesenangan iya tetapi dapat berdampak pada bangkitnya kesadaran finansial.

Tags: literasi digitalLiterasi Kampus Desa IndonesiaPendidikan Literasi
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